At Switch ... our glass is half full, drink it in!

The Big Gulp

  • Refreshing
  • The
  • World
  • Of
  • Beverage
  • Marketing


Latest Posts

Read the latest from The Big Gulp

US Reps To House: BEER Me
Note:  This post first appeared on Forbes (May 11, 2013). You can’t be a real country unless you have a beer and an airline. It...
The Definitive Beer And Baseball Index
On the heels of our Beer In Baseball post, BuzzFeed takes a different tact and looks at which clubs provide the best baseball experience based on...
America’s Pastime: Beer In Baseball
What is at the heart of America’s favorite pastime? Balls, bases, bats… well, yes. Iconic players, historic rivalries, villains, legends, myths – all are...
H&M, Lacoste, Jeremy Scott: Inside Coachella’s Best Ragers
Note:  This post first appeared on Racked LA (April 15, 2013). Now that you know what all the stylish desert dwellers donned at the first weekend of Coachella...
Heineken Brings to Coachella New Innovative Experiences
Note:  This post first appeared on LA.com on (April 9, 2013). This year, Heineken is providing a Wi-Fi hub for festival goers in the infamous Heineken Domes with a...
Does the AriZona Iced Tea ruling set an important precedent in all-natural lawsuits?
Note:  This post first appeared on Beverage Daily (April 8, 2013). Just how much comfort can manufacturers facing legal challenges over their use of ‘all-natural’...
The Not-So-Sweet Facts: Sugary Drink Ban Limits More Than Calories
Fact: Americans enjoy their drinks with sugar added. Just check out our nation’s consumption of soda, energy drinks, coffee and more: Our love of...
Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter
Note:  This post first appeared on Ad Age (March 18, 2013). Marketer Finds Digital Display Nearly as Effective as TV A Coca-Cola Co. study finds...
Helpful Tips for Successful On-Premise Promotions
On-premise execution requires its own unique strategy that is dissimilar from traditional marketing approaches. This type of event-based marketing requires a familiarity with the...
Capturing the Imagination
  Check out these great examples of unique packaging designs. Some are comps and some are produced, but it’s just fun to see what...